Average Order Value (AOV) Calculator

Enter any two of revenue, orders, and AOV — the third is solved instantly. Then dial in an AOV increase to see exactly how much extra revenue it would add at your current order volume.

📖 How it works & FAQ

Total revenue ($)

Number of orders

Average order value ($)

Increase AOV by (%)

What average order value tells you

Average order value (AOV) is total revenue divided by the number of orders in the same period. It answers a simple question: when someone buys from you, how much do they spend on average? Two stores can have identical traffic and conversion rates, yet the one with the higher AOV earns more from every single visitor without spending another dollar on marketing, which is why AOV is one of the first levers to pull when you want growth without more ad spend.

This calculator works in any direction. Enter any two of revenue, orders, and AOV, and it solves the missing one as you type. It also models a what-if: raise AOV by a percentage you choose and see the new AOV plus the extra revenue you would earn at your current order count. Figures are estimates only, not legal or financial advice; platform fees, refunds, and taxes vary.

How to use it

Enter total revenue and number of orders for one period (a month works well) and your AOV appears instantly.
Prefer to project? Leave revenue blank and enter AOV and orders to forecast revenue, or leave orders blank to see how many orders a revenue goal requires.
Set the increase percentage to model an upsell, bundle, or free-shipping-threshold push.
Read the results row: the solved value, your new AOV, and the extra revenue at the same order volume.

FAQ

What counts as a good AOV?: It depends entirely on your catalog. A sticker shop and a furniture store live in different worlds, so benchmark against your own history: track AOV monthly and aim for steady improvement rather than an industry number.
How do I actually increase AOV?: The classic plays are bundles, quantity discounts, cross-sells and upsells at checkout, and a free-shipping threshold set slightly above your current AOV so shoppers add one more item to qualify.
Should I use gross or net revenue?: Either works as long as you stay consistent. Most sellers use gross merchandise revenue before fees and refunds, since that matches what platforms like Shopify and Etsy report in their dashboards.
Is AOV the same as average basket size?: Not quite. AOV measures dollars per order, while average basket size counts items per order. An order of three cheap items can have a large basket and a small AOV.