Helpful Toolbox

Conversion Rate Calculator

Enter any two of visitors, conversions, and rate — the third is calculated instantly, with optional revenue math. Everything runs privately in your browser; nothing is uploaded.

📖 How it works & FAQ

Why conversion rate matters

Conversion rate is the percentage of visitors who take the action you care about — buying a product, joining a mailing list, or clicking Add to Cart. The formula is simple: conversions divided by visitors, multiplied by 100. A shop with 1,200 visits and 30 orders has a 2.5% conversion rate. Tracking this one number tells you whether your listings, photos, and prices are doing their job, separately from how much traffic you get. Doubling your traffic and doubling your conversion rate produce the same number of sales — but improving conversion is usually the cheaper of the two.

How to use it

  1. Choose what to solve for: the rate itself, expected conversions, or the visitors you would need to hit a sales goal.
  2. Enter the two numbers you already know — the third field is calculated for you and updates live as you type.
  3. Optionally add your average revenue per conversion (your average order value) to see total revenue and revenue per visitor.
  4. Run what-if scenarios: nudge the rate up half a point and watch how many extra orders the same traffic would produce.

Any pre-filled figures are approximate defaults you can edit; check your own analytics and your platform’s current numbers — results are estimates only, not financial advice.

FAQ

What counts as a good conversion rate?
It varies widely by industry, traffic source, and price point. Ecommerce stores commonly land between 1% and 3%, marketplace sellers on Etsy or eBay often cite a similar range, and warm email traffic can convert at 5–10%. Compare against your own history before anyone else’s.
Where do I find my visitors and conversions?
Etsy Stats, Shopify Analytics, Amazon Seller Central, and Google Analytics all report both. Just make sure the two numbers cover the same date range, or the rate will be misleading.
Should I count sessions or unique visitors?
Either works — the key is consistency. Sessions produce a slightly lower rate than unique visitors because one person can visit twice. Pick one definition and stick with it when comparing periods.
Is my data uploaded anywhere?
No. Everything runs locally in your browser. Nothing you type is sent to a server, stored, or shared.