CTR Calculator

What is click-through rate?

Click-through rate (CTR) is the percentage of people who click your listing, ad, or link after seeing it. The formula is simple: CTR = clicks ÷ impressions × 100. If 10,000 people saw your product in search results and 250 clicked, your CTR is 2.5%. It is one of the clearest signals of how appealing your thumbnail, title, and price look next to the competition — before shoppers ever reach your page.

This calculator also works in reverse. Know your CTR and traffic goal? Solve for the impressions you need. Planning an ad budget from an expected CTR? Solve for clicks. The benchmark notes shown with results are approximate defaults — every platform reports impressions a little differently, so check your platform’s current stats and treat results as estimates only, not financial advice.

How to use it

1. Pick what you want to solve for: CTR, clicks, or impressions.
2. Enter the two values you already know from your ads dashboard or shop stats.
3. Read the results row — CTR, clicks, impressions, and clicks per 1,000 views update live as you type.
4. Change a number to model scenarios, like how many extra clicks a 1% CTR lift would earn at your current impression volume.

FAQ

What counts as a good CTR?

It varies widely by channel. Search ads often land around 2–5%, display ads under 1%, marketplace search results roughly 1–3%, and email links higher still. Compare against your own history first — beating last month matters more than a generic benchmark.

What is the difference between impressions and views?

An impression is counted each time your item is shown, even far down a results page. Some platforms count repeat displays to the same person, so impressions are usually larger than unique viewers. Use whichever number your platform reports consistently.

How do I improve a low CTR?

Test one thing at a time: a brighter or clearer first photo, a title that front-loads the main keyword, or a sharper price point. Small thumbnail changes often move CTR more than anything else.

Is my data uploaded anywhere?

No. Everything runs in your browser — nothing you type is sent to a server or stored.