Etsy Pricing Calculator

Work out exactly what to charge on Etsy to hit the profit you actually want. Enter your product cost, shipping cost, and a target profit or margin — the calculator solves the fee math backwards ($0.20 listing, 6.5% transaction, 3% + $0.25 processing, all editable) and hands you the recommended price, a .99 charm-price alternative, and a full fee breakdown, live as you type. Everything runs in your browser; nothing is uploaded.

📖 How it works & FAQ

Product cost ($)

Your shipping cost ($)

Target type

Target profit per sale ($)

Listing fee ($)

Transaction fee (%)

Payment processing (%)

Processing flat fee ($)

Offsite Ads (%)

Price backwards from the profit you want

Most sellers pick a number that feels right, then find out at payout time that fees ate the margin. This calculator works the other way. Tell it what the item costs you to make and ship and how much you want to keep, and it solves for the exact listing price where price minus Etsy's cut minus your costs equals your target. The tricky part is that Etsy's percentage fees are charged on the price itself — raise the price to cover fees and the fees rise too. The calculator resolves that loop in one step, then also suggests the nearest .99 charm price and the profit it would earn.

The fee figures — $0.20 listing, 6.5% transaction, 3% plus $0.25 payment processing — are approximate defaults you can edit; check Etsy's current fee schedule for your country. Estimates only, not financial advice.

How to use it

Enter your product cost (materials, production, packaging) and what shipping an order actually costs you.
Choose a target: a flat profit in dollars per sale, or a margin as a percentage of the sale price.
Adjust the fee fields if yours differ — payment processing rates vary by country, and you can add an Offsite Ads rate of 12% or 15% to price for ad-attributed orders.
Read the recommended price card. Everything updates live as you type.

FAQ

Does this include fees on shipping I charge the buyer?: The calculator assumes one all-in price, free-shipping style. If you charge shipping separately, Etsy applies the transaction and processing percentages to that shipping amount too, so either fold the gap into your product cost or price with free shipping — which Etsy search tends to reward anyway.
What is a healthy margin on Etsy?: Handmade sellers commonly target 50% or more of the sale price; print-on-demand shops often land nearer 30-40% because production costs are higher. If the recommended price looks uncompetitive, cut costs or raise perceived value rather than shaving margin to zero.
Why does it suggest a .99 price?: Charm pricing. Rounding $21.22 up to $21.99 reads cheaper than $22 but adds most of a dollar of nearly pure profit, so the card shows what the .99 version earns.
What about Offsite Ads?: Etsy charges 15% (12% once your shop passes $10,000 in a year) only on orders that arrive through Offsite Ads. Set the ads field to that rate if you want every sale — even an ad-attributed one — to stay profitable.