Etsy Pricing Calculator
Enter your costs and the profit you want — this solves for the exact listing price so Etsy's fees don't eat your margin.
📖 How it works & FAQWork backwards from the profit you want
Most sellers price forwards: pick a number that feels right, then discover at payout time that Etsy's cut ate the margin. This calculator flips it. Tell it what the item costs to make, what you pay to ship it, and the profit you want to keep — it solves for the one listing price that makes the math work. Because the transaction and processing percentages are charged on the price itself, you can't simply add fees on top of your costs; the tool does the algebra so the percentages apply to the final answer, not your starting guess.
Dollar profit or margin percentage
Switch the goal type to price by margin instead. A 30% margin means 30 cents of every dollar the buyer pays stays with you after Etsy's fees and your costs — handy for pricing a whole product line consistently, while a flat dollar target suits one-off items. The result is rounded up to the next cent so you never land under your goal, and a matching charm price ending in .99 is suggested alongside. The fee figures — $0.20 listing, 6.5% transaction, 3% + $0.25 processing — are approximate defaults you can edit; check the platform's current fees, as these are estimates only, not financial advice.
How to use it
- Enter your product cost — materials, print-on-demand base price, or wholesale cost.
- Enter what shipping costs you (the label you buy, not what you charge the buyer).
- Choose a dollar profit or a margin percentage and set your target.
- Adjust the fee fields if your rates differ, then read the recommended price — it updates as you type.
FAQ
- Does this assume free shipping?
- Yes — the recommended price is the single amount the buyer pays. If you charge shipping separately, remember Etsy's percentage fees apply to shipping too, so baking postage into the price keeps the math exact.
- Why is the price higher than costs + fees + profit?
- Raising the price also raises the percentage fees charged on it. The calculator solves that circular equation so your target survives the fees, then rounds up to the next cent.
- What about Offsite Ads?
- Offsite Ads take 12-15% only on orders that arrive through an ad. To price defensively, add that percentage to the transaction fee field and read the worst-case price.
- Is anything uploaded?
- No. Everything is calculated in your browser as you type — nothing is sent to a server or stored anywhere.