Graphic Design Pricing Calculator

Turn estimated hours, revision rounds, expenses, and a profit margin into one confident project quote — with the effective hourly rate you'd really earn.

📖 How it works & FAQ

Estimated design hours

Hourly rate ($)

Revision rounds included

Hours per revision round

Project expenses ($)

Profit margin (%)

Stop quoting design work by gut feel

Most designers underprice because they quote the happy path: the hours the job takes if the client loves round one. Real projects rarely go that way. There is a kickoff call, the “one small tweak” that becomes three, stock photos and font licenses to buy, and the plain business need to earn a profit on top of paying yourself. This calculator bakes all of that into the number before you hit send, so the quote protects you instead of squeezing you. Everything runs in your browser — nothing you type is saved or sent anywhere.

How the math works

The formula is: (design hours × hourly rate) + (revision rounds × hours per round × hourly rate) + project expenses, all multiplied by (1 + profit margin %). The revision buffer prices in the back-and-forth you already know is coming, so feedback rounds stop eating your profit. Expenses cover anything you buy for this job — stock assets, fonts, mockups, printing proofs. The margin is profit for the business itself: slow weeks, software subscriptions, and taxes. The effective per-hour card shows what you would truly earn across every hour worked, including revisions — if that number looks low, raise the rate or trim the scope. All results are estimates only, not professional, financial, tax, or legal advice.

How to use it

Estimate the design hours for the core work — concepts, drafts, and final files.
Enter your hourly rate, even if you plan to present a flat project fee.
Set how many revision rounds the quote includes and roughly how long each takes.
Add project expenses like stock images, font licenses, or proofs.
Pick a profit margin and read the project price and effective hourly rate instantly.

FAQ

What profit margin should I use?: 15–30% is a common range for freelance creative work. Established studios with more overhead often price at 30–50%. Start at 20% and adjust to your market.
How do I estimate hours accurately?: Break the project into stages — research, concepts, drafts, final files — and estimate each separately. Then compare against how long similar past projects actually took, not how long you hoped they would.
What if the client wants more revisions than I included?: State the included rounds in your contract and bill extras at your hourly rate. The buffer here covers expected rounds, not unlimited changes.
Is anything I enter stored or shared?: No. The calculator runs entirely in your browser — your rates and quotes never leave your device.