Influencer Pricing Calculator

Estimate a fair sponsored-post rate from follower count, engagement rate, and platform. Every rate and multiplier is editable, results update live, and nothing leaves your browser.

📖 How it works & FAQ

Platform

Followers

Engagement rate (%)

Platform multiplier

Base $ per 10k followers

Benchmark engagement (%)

Range spread (± %)

What a sponsored post is really worth

Brands and creators both struggle with the same question: what is a fair price for one sponsored post? This calculator uses the rough industry rule of thumb of about $100 per 10,000 followers as a starting point, then adjusts it for the two things that actually move budgets — engagement and platform. A creator whose audience genuinely likes, comments, and clicks earns a premium over one with a large but sleepy following, and a YouTube integration is simply worth more production and watch time than a quick post on X. Every number in the model is an editable input, so if your niche pays differently you can change the base rate, the engagement benchmark, or the platform multiplier and the results update instantly. These are estimates only, not professional or financial advice; real sponsorship rates & fees vary widely by niche, audience quality, usage rights, and exclusivity.

How to use it

Pick the platform — this auto-fills a typical multiplier, which you can edit.
Enter the creator's follower count and average engagement rate (likes + comments ÷ followers, as a percent).
Adjust the base rate per 10k followers and the benchmark engagement if your niche runs higher or lower than average.
Read the suggested per-post rate, the negotiation range, and the rate per 1,000 followers for comparing creators.

FAQ

How do I find my engagement rate?: Average the likes and comments on your last 10–12 posts, divide by your follower count, and multiply by 100. Most platform analytics dashboards also report it directly.
Why does the engagement factor cap at 0.5–2.5?: Without a cap, a tiny account with one viral post would price itself absurdly high, and a huge dormant account would price at zero. The cap keeps the estimate inside a believable band.
What about Stories, Reels, or bundles?: Treat the result as the price of one main-feed post. Stories usually run 30–50% of that; bundles of several deliverables are typically discounted 10–20% off the summed rates.
Should usage rights change the price?: Yes. If the brand wants to run your content as paid ads or use it beyond the original post, creators commonly add 25–100% on top of the base rate.