Helpful Toolbox

Pinterest Ads Calculator

Planning a Pinterest campaign? Enter your budget, expected CPC or CPM, click-through rate, landing-page conversion rate and average order value, and this calculator projects clicks, impressions, orders, revenue, ROAS and cost per conversion — live, as you type. Every figure is editable and nothing leaves your browser.

📖 How it works & FAQ

How the estimate works

Pinterest sells ads through an auction, so what you actually pay per click (CPC) or per thousand impressions (CPM) depends on your niche, audience and creative. This calculator takes the numbers you already know — or the defaults as a starting point — and runs the math forward: budget divided by CPC gives clicks; clicks times your landing-page conversion rate gives orders; orders times average order value gives revenue. ROAS is revenue divided by ad spend, and cost per conversion is spend divided by orders. In CPM mode it works from impressions instead, using your click-through rate to get to clicks.

The CPC, CPM and rate figures are approximate defaults you can edit; check Pinterest's current auction costs for your market — these are estimates only, not financial advice.

How to use it

  1. Enter the total budget you plan to spend on the campaign.
  2. Pick your bidding model: CPC if you pay per click, CPM if you pay per 1,000 impressions.
  3. Set your expected CPC or CPM. Past campaign data beats any default, so use your own numbers if you have them.
  4. Enter your click-through rate, landing-page conversion rate and average order value.
  5. Read the cards — clicks, impressions, conversions, revenue, ROAS and cost per conversion update as you type. Nudge one input at a time to see which lever matters most.

FAQ

What is a good ROAS for Pinterest ads?
Many sellers aim for 2x–4x. Remember ROAS only compares revenue to ad spend — product costs, marketplace fees and shipping still come out of that revenue, so your break-even ROAS is usually well above 1x.
What CPC should I expect on Pinterest?
Roughly $0.10–$1.50 depending on niche, targeting and creative quality. Home, wedding and gift niches often run cheaper than finance or software. Run a small test campaign and plug your real CPC back in.
Why does CPM mode need a click-through rate?
CPM buys impressions, not clicks. The CTR converts those impressions into estimated clicks, which everything downstream (conversions, revenue, ROAS) is built on. Pinterest CTRs commonly land between 0.2% and 0.8%.
Does this include Pinterest fees or my product costs?
No — it models ad spend and revenue only. Subtract your cost of goods, payment processing and marketplace fees separately to see true profit per order.